The person with the message who creates and maintains a favorable public image for others. As a public relations specialist it’s about more than being a people person.
A PR specialist handles an organization’s communications with the public, including consumers, investors, reporters and other media specialists. If you’re a good writer, this may be the career for you. A PR specialist writes everything from press releases and talking points to speeches and social media posts. They respond to media requests, arrange interviews, evaluate advertising and promotion programs and ensure that all communications are consistent and on message.
As a PR specialist you’ll work across teams and departments. Be sure to hone your organization skills because you often work on several projects at the same time. You’ll also need strong problem-solving, speaking and writing skills. And of course, people person skills.
Most PR specialists have a bachelor’s degree in public relations, journalism, communications, English or business. Internships with a PR firm or department not only help build your portfolio of work, but also help set you apart from the crowd when it comes to job interviews.