Marketing Manager resized

Marketing Manager

A marketing manager is the out-of-the-box thinker who grabs attention and encourages people to take action, whether that means purchasing a product or service or engaging with a cause.

Marketing managers control communication between a company and its customers. They manage internal teams and work together to create promotional campaigns that are then launched to the public with advertising, public relations and social media. The results are usually fun, high-energy, creative and thought provoking. But there are a lot of details that must take place before the fun begins.

As a marketing manager, you’ll be expected to create estimates and budgets for marketing campaigns and submit them for approval. You'll work with other departments in your company and outside agencies, and get involved with negotiations and contracts. And before anything is launched to the public, the marketing manager reviews all advertising and communications materials like brochures, flyers, videos, TV commercials and online advertisements.

Most marketing managers have a bachelor’s degree in marketing, management or merchandising, along with other specialized knowledge related to the products or services being marketed and sold. For most positions at the marketing manager level, employers also look for at least five years of work experience, either as a marketing specialist or other entry-level marketing position.


entry level salary estimate


experienced level salary estimate


projected annual job openings

If you're ready for business, Texas is the state for you.

Have a head for business? If you’re good with numbers and business-minded, you could find yourself working for all types and sizes of companies, in all kinds of industries. From administrative support roles to managers and executives, career opportunities in the world of business are wide ranging. In business, an associate or bachelor’s degree can get you on a fast track to success.

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Texas Labor Market Information, Texas Workforce Commission. Statewide wages by occupation, 2021. Statewide projections by occupation, 2020-2030.

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